Your audience isn’t ignoring you

Can I share something that might make you feel better? Your audience probably isn’t ignoring you. They’re filtering. Think about how many emails, posts, ads, videos, and notifications you see every day. Thousands. Most of them disappear from your memory within seconds. Not because they’re bad, but because they don’t feel relevant enough to stop for. And your audience is doing exactly the same thing. This is why I don’t believe the answer is always to create more content. Sometimes the answer...