The Marketing Room

This might sound a little harsh, but hear me out. You should probably ignore 90% of your followers. Not literally, obviously. I mean you should stop creating your marketing for them. Because most of the people following you right now aren't going to buy from you. Some are curious. Some are just consuming your content. Some followed you six months ago and haven't seen a post since. And that's completely normal. Your job isn't to convince all of them. Your job is to make the right person think:...

Can I share something that might make you feel better? Your audience probably isn’t ignoring you. They’re filtering. Think about how many emails, posts, ads, videos, and notifications you see every day. Thousands. Most of them disappear from your memory within seconds. Not because they’re bad, but because they don’t feel relevant enough to stop for. And your audience is doing exactly the same thing. This is why I don’t believe the answer is always to create more content. Sometimes the answer...

I’ve been thinking a lot about where social media is right now, and where it’s going in 2026, but not from a “trend report” standpoint. From watching real online behaviour, real results, and what’s creeping into strategy conversations everywhere. Here’s what’s actually changing: People are done with noise Everyone is overwhelmed. Endless posting, trend-chasing, “viral hacks” — it worked for a minute, but feed saturation means sheer volume no longer guarantees results. Engagement is dropping...

Here's something I’ve noticed, across all kinds of businesses, not just in the marketing niche: Most people are struggling because they they’re trying to explain what they do in a way that feels safe. So the message gets broader. Kinder. More “inclusive.” And slowly, it stops landing. It usually sounds like this: “I help women transform their lives.” “I support creative business owners.” “I offer bespoke services tailored to you.” Nothing wrong with any of that. But it doesn’t give someone a...

You know when you see someone online and think they just got lucky...? Their posts land. Their offers seem to sell easily. Things look like they’re finally clicking for them. After years of working in marketing, and watching businesses grow up close, I’ve noticed something that doesn’t get talked about much. What looks like luck is usually just… quiet prep. It’s someone taking the time to figure out how they actually want to show up. Learning what builds trust, not just attention. Stopping...

I’ve been working in social media and marketing for a long time now. Long enough to notice the moments people don’t usually talk about: 1. Most business owners aren’t struggling because they’re doing it “wrong.” They’re struggling because they’re creating content without clarity, and that’s exhausting. Posting to stay visible. Posting to keep up. Posting because you feel like you should. Over time, that kind of content drains confidence instead of building it. What I’ve learned, after years...